Based on the most recent analysis conducted by Forbes, the banking business is among the significant vertical markets, having a stable growth prospective as far as IT investment is concerned. That is no real shock due to the substantial amount of deals banks undertake on a daily basis along with the initiatives they add to improve their particular activities.But, despite the advancements in data management and transmission, the majority of the internal or external communications with distinct banks or consumers are nevertheless paper-based. These confidential docs are normally saved using obsolete document management software with little admittance solutions.Consequently, managing documents more effectively has turned one of the major targets all over banking institutions. Whether powered by the necessity to enhance core processes (e.g. awarding loans or opening bank accounts) or satisfy organization-specific demands, utilizing document management software is absolutely critical towards the problem-free performing of any financial company.Prime features about applying a document management systemUtilizing a satisfactory document management solution can be described as safe bet, for both banking companies and their customers. Examples of the added benefits are:- Financial benefits: Organizing and sending innumerable documents such as statements and notification messages entail a higher cost for financial companies. With proper document management software program, they will have the ability to reduce this expense noticeably.- Banks save time: Handling paper’s documents comprise using options for lots of manual tasks for instance putting letters in envelopes just before sending them via post. Adequate document management software helps to save a sizeable volume of pieces of paper; and thus lets removing countless manual tasks. With this, the bank will be capable to make use of assets and nominate them to very important projects thanks to the large time period it saves.- Customers save time: With agile document management software package, banks will be prepared to deliver their-own customers with all their account data in an instant and productive approach. Thusly, clients will get the prospect of accessing this information by using the web that may greatly reduce waiting moments and, therefore, strengthen customer satisfaction. Similarly, potential customers will have the ability to digitally sign distinct versions of bank documents, which again contributes to time and cash savings for clients.- Regulations: All of banks need to comply with legal legislation and sustain the continuous variations that occur in this subject. Even so, this might end up for being complicated when the majority of documents are in paper form and conformity with those rules is monitored manually. Secure document management software meets all these requirements by correctly guarding consumer data.- Electronic audit trails: Financial institutions accomplish external and internal audits to make sure that they’re following the suitable regulations and maintain an accurate record of all economic dealings. Such audits are carried-out in a more efficient and error-free approach when adequate document management software package is utilized, making it possible to watch all transactions carried-out with a particular kind of data.- Optimized work flow: When documents are managed digitally, it’s more nimble and useful to assign every single work flow, since workers could quickly get the documents and information they require, whilst adhering to working protocols and strategies.- Environmental benefits: Updating to an electric document management system also includes apparent rewards towards the environment. Conventional paper usage is brilliantly decreased which implies a decline in tree felling, throw-away and chemical waste goods.Key pointers to applying a document management systemThe benefits of suitable document management system are certain; however banks need to take the below guidelines in-to account prior to choosing a simple solution:- They should concentrate on the fundamental data in place of at the document’s style.- It is crucial to attempt to make profit on prevailing sources as much as possible.- Architectures must be easy to include.- Emphasis must be applied to ease of utilization and flexibleness.Inside the banking business, most documents are really heavy. For this reason, this might be one of the companies where employing state-of-the-art technique for document management reasons makes more sense. An acceptable document management system will let banks to be noticed from rivalry, guaranteeing customer care is improved, ICT functions are enhanced and confidential information is secured to a higher level.This is evident that this banking industry has to implement a top-notch document management system so as to benefit from the numerous advantages it supplies. This may offer both banks and consumers with agile and straightforward access to documents, when boosting their security.

Any market has a standard law being old products, views, system, strategy would be replaced with new and improved versions. With increasing popularity of internet globally, popularity of digital marketing is beaming high. Millennial have changed the way market runs, traditional tools is still prevailing in the market but its popularity has been impacted due to internet.Traditional Marketing (TM) has stronger roots and have been in run for a long term and therefore older generations still have blind trust on the tools, but with newer generations coming in the market is now a mixture of both the tools, traditional as well as digital.Though in the initial stages traditional tools are a great choice, to expand globally digitalization is needed. Where traditional tools such as newspapers, and hoardings help in local advertisements digital tools like social media, helps reach out to a wider customer base, and interact with them.TM though being an older form of marketing is not so ecofriendly as it includes wastage of resources and is costlier. Digital Marketing (DM) has not replaced traditional way but surely has provided with effective and efficient options.Digital ways and traditional ways could be made to work together for a better form of marketing which benefits the firm for a longer time period. Social media marketing and print media could work together to reach out to a huge prospective market, and attract a great number of customers.Different objectives of marketing lead to usage of different tools, at times a mixture of tools are used to market a product or product line in order to make the effect more effective on the customer’s mind which would persuade them to buy.Branding and advertising are two main objectives for marketing whichever the reason may be, in today’s digital savvy market, it’s important to place your products in the customer’s head properly.With increasing usage of internet for everything it’s important to have a virtual image and presence in front of the target audience. Which is formulated through digital marketing tools such as social media marketing, SEO, Mobile Advertising and many more.Multiple Marketing Options with Digital MarketingThere are so many options to work with DM, you will plan strategic process according to budget. DM pursue different options like Email Marketing, SEM, SEO, Social Media Marketing, Content Marketing, Inbound Marketing, Web Analytics, Copywriting, Advertising and Mobile Marketing. You can keep watch on each and every activities and consider which promotional activities will best meet your marketing needs.Changing times demand a change the strategies running in the market, and as the market is moving towards digitalization, the marketing needs to move in the direction too. DM provides with ample options to search through and find the best alternative according to the objective of marketing.Marketing is a pillar to expand, attract and search for target audience and therefore, decisions regarding it needs to be well planned, and digital tools help you to plan accordingly for each platform, which saves cost and facilitate proper use of resources.DM is the new and international way to grow, none of the businessman dreams to be stuck to the point from where they started, they always aspire to grown, and in order to grow you need to be in touch with the most significant part of the market: THE AUDIENCE, and that’s what digital marketing tools excel in.Conclusion being, significance of internet and digital marketing has increased over the last few years which have negatively impacted on the popularity of traditional marketing.Significance of traditional marketing in the initial stages is not neglected, but in order to grow digitalization is the key.

Branding is one area in marketing where there are a number of terms and nomenclatures doing the rounds. That some of these terms are interchangeable and some vague and abstract helps people propound them to their hearts content without fear of contradiction. But on the other hand they also create no small confusion in the minds of those who really want to understand them and use the concepts in some context or the other. The other aspect is that many concepts that are redundant are given preference and importance over those that would really help marketers work out practical brand building strategies.For example, I believe one of the main concepts in brand building, the Brand Story has not been given the importance it deserves. The Brand Story is something which is built using newsworthy background details of the brand that backs the brand promise and which is communicated to the pertinent stakeholders through different media consistently and regularly. Any news story is far better than an advertisement in improving the image of a company as it has more credibility with the target audience. Add to that the fact that stories have the power to subtly explain the brand values and brand promise that otherwise maybe very difficult to convey, it should be a favourite method of communication with all brand managers. But surprisingly it has been rarely used or not been used properly except by some PR agencies.Infosys and Walmart are two excellent examples of the power of the Brand Story. Through the legends of the founders Narayanamurthy and Sam Walton these companies have clearly been able to communicate the brand’s promise, essence and values to the general public. Believably, credibly, unlike through advertising. The perception gained out of the life, activities and behaviour of these people, which have been brought to the notice of the target audience has helped build the image of the respective companies and convert them into iconic brands. Narayanamurthy and Sam Walton maybe only one cog in the wheel of their respective companies, albeit an important one. But people believe that what they are, represent what their companies’ brand values are. Perception is everything in branding.Now, that brings us to the next area of brand building which has been relegated to the branding backwaters, so to speak. Cultural and social values. Matching the cultural and social values of the consumers and the brand is one of the key ingredients to successful branding. It is what brands like Kelloggs have been unable to do properly in India. They are presently tuned in only to the cosmopolitan culture of cities – especially like those of Mumbai and Bangalore- and would have to wait for a long period of time for the culture of rural India to change to get countrywide acceptance.To explain the impact of cultural and social values in more detail we will have to look at brand building and the role of ‘liking’ in the process. The reasoning behind the need for brand building is simple. If people like a brand they are generally willing to pay more money for buying the same. People are also likely to be more favourable to something or someone they like and forgive their odd mistake or deviant behaviour with affectionate indulgence, while they will give hell if someone they dislike does something which is not upto expectations or the required standards.It has been found in social situations that people stick with those they like and in turn they like those who are similar to themselves. What we can say in New Gen parlance are people with the same wavelength stick together.Extrapolating this into a marketing viewpoint brings us back to a confirmation of our original hypothesis – that matching the cultural values of the prospective customers and the brand is essential in creating liking and thereby building iconic brands.Now, the Brand Manager or the Ad Agency has the path clearly defined before them. Since credible, true stories create iconic brands they need to convert any news worthy event involving the brand or the company that manufactures it into a palatable story. A story that will make people like the brand or a story reported in such a way that it will influence their minds positively. Which is also according to or shows the brand’s and society’s cultural match.In any brand building activity consistency and perseverance is the key. The net result of such activity conducted over a period of time would be that over the years the consumer and other stakeholders start to sincerely believe that what they have is their type of brand, nay, their brand.